Visit Florida Connecting VSPC with Consumers

VSPC is once again leveraging its relationship with Visit Florida, becoming one of only three destinations in the state to deliver honed content to targeted consumers through a unique online tool. A new program instituted by the state’s tourism organization generates and delivers an e-mail from VSPC to anyone who clicks on St. Pete/Clearwater-tagged content on the Visit Florida website.

Miles Media has just begun offering the online tool on behalf of Visit Florida.

“Triggered e-mails like these have twice the open and check-through rate than a usual one,” says Nate Huff, Senior Vice President at Miles Media.

VSPC presented the program as a cooperative advertising opportunity to its partners, offering them a chance to provide content in the triggered e-mail. “It gives everyone involved immediate access to an extremely qualified visitor,” Huff points out.

“The consumer already shows an interest in Florida and in St. Pete/Clearwater in particular, so the generated e-mail hits them at that critical decision-making period.”

St. Pete/Clearwater’s tags on the VF site include content as varied as video blogs, articles and images. VSPC can adjust its e-mail over time to reflect new advertisers who become involved in the program.

To return to this issue of CVBeat, click here.

About CVBeat

Visit St. Pete/Clearwater is the official destination marketing organization for Pinellas County, Florida.
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