Monthly Archives: April 2012

Summer Ad Buy Focuses on Florida

VSPC’s summer advertising campaign is underway and the focus is on the ever-important  local drive market. That initiative includes a fleet of 15 service trucks running in Pinellas, Pasco, Hillsborough and Manatee counties with the destination’s messaging on the back … Continue reading

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VSPC Signage to Blanket Pow Wow

VSPC will have a strong showing at this year’s International Pow Wow, the U.S Travel Association’s annual international marketplace that draws more than 1,000 U.S travel professionals from all over the U.S and nearly 1,200 international and domestic buyers representing … Continue reading

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TV Spots Win ADDY, Bound for Nationals

A pair of emotionally-charged television commercials, shot last summer on-location throughout the destination, have earned VSPC a regional American Advertising Federation ADDY award. Dubbed ‘Promises‘ and ‘Play,’ the campaign beat out more than 4,300 entries—topping a collection of mega-brands that … Continue reading

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Spring Brings Packed Parks for Phils, Jays

Just like they have every year since 1914, the Boys of Summer returned to St. Pete/Clearwater earlier this year for a little sunshine and Spring Training. And like there’s no doubting the area’s place in baseball lore, it’s abundantly clear … Continue reading

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New Museum to Teach, Display Marine Art

The Florida Gulf Coast Center for Fishing & Interactive Museum’s soft-opening on April 2 was an unqualified success according to Jim Simons, the new non-profit’s director. The Largo museum is the headquarters for the group’s long-standing outreach efforts to enlighten … Continue reading

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VSPC Goes Global with UK/DE Facebook

After adding to its social media arsenal with the advent of a Pinterest page, VSPC is shifting its attention abroad, launching Facebook brand pages for Germany and the United Kingdom. The locales are among VSPC’s top international feeder markets. The … Continue reading

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Historic Sponge Docks Set for Makeover

Tarpon Springs’ iconic Sponge Docks and Dodecanese Boulevard are getting a facelift, thanks to a $1,000,000 pledge from the city. The docks have been operating since 1925, with 13 boats currently harvesting sponges from the Anclote River, and a host … Continue reading

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Cisco: Mobile Phones to Outnumber Humans this Year

With mobile phones set to outnumber humans by the end of 2012, according to US technology company Cisco, it’s no surprise that the rise of mobile devices has substantially impacted the way people travel. Google reports that the number of … Continue reading

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St. Pete Joins NYC, DC on List of Biking’s Best

Serving as the southern terminus of one of the longest linear parks in the United States, it’s no surprise to see St. Petersburg rack up bike-friendly accolades. ShermansTravel.com, a leading publisher of travel deals and destination advice, has named the … Continue reading

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Visit Florida Seeing Record Web Traffic

At its monthly Internet & Advertising Committee meeting last week, Visit Florida reported that both visitation to the state and to VisitFlorida.com are on the rise. Preliminary estimates for CY2011 indicate that 85.9 Million visitors came to Florida, up 4.4%, … Continue reading

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