Monthly Archives: April 2012

Summer Ad Buy Focuses on Florida

VSPC’s summer advertising campaign is underway and the focus is on the ever-important  local drive market. That initiative includes a fleet of 15 service trucks running in Pinellas, Pasco, Hillsborough and Manatee counties with the destination’s messaging on the back … Continue reading

Posted in 2012, VSPC News | Tagged , , , , , , | Leave a comment

VSPC Signage to Blanket Pow Wow

VSPC will have a strong showing at this year’s International Pow Wow, the U.S Travel Association’s annual international marketplace that draws more than 1,000 U.S travel professionals from all over the U.S and nearly 1,200 international and domestic buyers representing … Continue reading

Posted in 2012, Industry Partner News, VSPC News | Tagged , , , , , , , | Leave a comment

TV Spots Win ADDY, Bound for Nationals

A pair of emotionally-charged television commercials, shot last summer on-location throughout the destination, have earned VSPC a regional American Advertising Federation ADDY award. Dubbed ‘Promises‘ and ‘Play,’ the campaign beat out more than 4,300 entries—topping a collection of mega-brands that … Continue reading

Posted in 2012, VSPC News | Tagged , , , , , , , , | Leave a comment

Spring Brings Packed Parks for Phils, Jays

Just like they have every year since 1914, the Boys of Summer returned to St. Pete/Clearwater earlier this year for a little sunshine and Spring Training. And like there’s no doubting the area’s place in baseball lore, it’s abundantly clear … Continue reading

Posted in 2012, Industry Partner News | Tagged , , , , , , , | Leave a comment

New Museum to Teach, Display Marine Art

The Florida Gulf Coast Center for Fishing & Interactive Museum’s soft-opening on April 2 was an unqualified success according to Jim Simons, the new non-profit’s director. The Largo museum is the headquarters for the group’s long-standing outreach efforts to enlighten … Continue reading

Posted in 2012, Industry Partner News | Tagged , , , , | Leave a comment

VSPC Goes Global with UK/DE Facebook

After adding to its social media arsenal with the advent of a Pinterest page, VSPC is shifting its attention abroad, launching Facebook brand pages for Germany and the United Kingdom. The locales are among VSPC’s top international feeder markets. The … Continue reading

Posted in 2012, VSPC News | Tagged , , , , , , | Leave a comment

Historic Sponge Docks Set for Makeover

Tarpon Springs’ iconic Sponge Docks and Dodecanese Boulevard are getting a facelift, thanks to a $1,000,000 pledge from the city. The docks have been operating since 1925, with 13 boats currently harvesting sponges from the Anclote River, and a host … Continue reading

Posted in 2012, Industry Partner News | Tagged , , , , , , | Leave a comment