Journalists from some of the UK’s most popular outlets—including the Daily Express and The Sun, UK’s largest newspaper —will be in the area on a VSPC-sponsored trip from Oct. 16-22 to experience the Clearwater Jazz Holiday, the Dali Museum and many other area must-sees. Representatives from VSPC’s London-based PR firm, Rooster, will accompany the group, which has a collective reach of more than 3.5 million readers.
The trip is a re-schedule for the Rooster PR Team, which was forced to cancel the same trip earlier this year as a precautionary measure due to Tropical Storm Debby. The UK market’s half-term school holidays will span the last two weeks of October, so keep a look out for an influx of British tourists escaping the gloomy weather for the sunny skies of St. Pete/Clearwater. The group is of particular importance this year, with UK visitor figures for the first half of 2012 showing an 8.3% increase compared to the same period in 2011, and strong bookings are predicted to continue for the rest of the year.
If you have any new news to share with them or just want to introduce yourself, please send it across to the UK team at TeamVSPC@rooster.co.uk.
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