Social Media Command Center Yields Positive Results During RNC

Today’s election results have started to only trickle in, but the verdict on the first ever Social Media Command Center for a political convention was an emphatic success.

Visit St. Pete/Clearwater partnered with Visit Tampa Bay and organizations across the region to filter the non-political Twitter talk on #TampaBay to help feature the destination during the Republican National Convention.

With a hurricane threatening #TampaBay as the RNC began, among many other convention-related issues, the sentiment for the region on Twitter was undecided. Several weeks later, the positive sentiment had nearly doubled and the overall impression of #TampaBay was a positive one.

Contributing to this was more than 6,300 Tweets pushed out from the Social Media Command Center partnership during the week of the RNC. A significant part of that were the more than 2,800 Tweets from the three travel tourism organizations (VSPC, Visit Tampa Bay and Visit Florida) who have interests in the #TampaBay market.

In all, 711 people engaged with the Social Media Command Center in five days, which equaled 1,612 Tweets that could have been seen by more than 2 million people equaling a potential of more than 6 million impressions.

Here are some other staggering numbers from the unprecedented new-media collaboration.

  • +380,000: Conversations captured by the filters.
  • 55,000: Average of conversations per day pulled after filter.
  • 32,000: Average of conversations reviewed by curators per day.
  • 2,300: Average of conversations curator would see in an hour.
  • VSPC’s Twitter account was the second-most active in the partnership.
  • +500: Tweets sent by SMCC on business day.
  • +60: VIP tours of the SMCC

Here’s a recap of the RNC from Visit Tampa Bay that features the Social Media Command Center and a Fox News glimpse into the hub in action.

About CVBeat

Visit St. Pete/Clearwater is the official destination marketing organization for Pinellas County, Florida.
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