Drawing on the growing popularity of running as a favorite business-world mixer activity, VSPC’s Leisure Sales Department is hosting its first-ever tourism-industry “Fun Run” at this year’s Florida Huddle.
VSPC is sponsoring the morning event to coincide with the largest annual gathering of Florida-based hospitality and tourism providers, which takes place Jan. 24-26 in St. Augustine. More than 400 attendees—including some 150 tourism buyers and 30 media from around the world—are expected this year.
The 4-mile run, which begins at sunrise on Friday, January 25 and also includes a scaled-down version for walkers, is the brainchild of VSPC Senior Travel Sales Manager Rob Price.
“This is a great opportunity to spend time with current and potential business partners in a fun, relaxed setting,” said Price, who has a passion for running. “It gives us a new way to connect with a group of people that are very important to us,” he added.
So far, 35 participants—local tourism partners and buyers—have signed up for the event, which awards all participants with a tee-shirt and a medal.
“Florida Huddle is the one opportunity to meet with key international and domestic tour operators in one location,” VSPC Leisure Travel Director Rosemarie Payne said. “This show always leads to significant growth for our hotel partners and our destination as a whole.”
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