Last week we told you review sites won’t be going away anytime soon. This week we have the lowdown on a new website that allows you to see user comments from a host of different review sites with a single click, saving you the hassle of checking each one individually. It promises a customized solution to a universal problem—but is it right for you?
“I’ve never been so disappointed in a high end property as I have with this one. ”
That’s a local customer review that surely caught the attention of a hotel manager. But, keeping track of customer reviews from online review sites like TripAdvisor, Twitter, Yelp and others can be time consuming. A new online resource, Revinate, is being called a game-changer for helping the hospitality industry control its online reputation and connect with customers.
Revinate is a software platform that collects and organizes online reviews and social media, putting the information on a dashboard for hotels and restaurants. A survey of more than 2,100 travelers by Forrester Research for TripAdvisor found that a response remains key to a company’s image on online review sites—whether the review is positive or negative—with almost 80% of respondents saying “a good management response to a bad review reassures them” and “a good management response to a good review makes them think highly of the hotel.”
So what’s the cost for the technology? It depends on the property as monthly subscriptions vary based on the size of the hotel and its Average Daily Rate (ADR). A Revinate program is designed exclusively for each property after evaluation of the property’s needs and orientation with the service.
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